We are all guilty. We sit down with a prospective client, eyes widened and gushing with SEO excitement. We completed the website audit and can see that this company has absolutely no previous search marketing experience. This is inevitably new business, right? Not so fast. Before the prospect can finish processing the word “optimization”, we [...]
Using Rand to Build your Brand
Co-founder of SEOmoz, Rand Fishkin, deemed “The Wizard of Moz”, is somewhat of an SEO superhero around our office. His resume boasts countless accolades, from authored books to celebrated speaking engagements to fancy features in the biggest publications. We respect his knowledge and the SEO Empire that he has built. But Rand’s resume is not [...]
Facebook IPO: What You Need to Know
Yesterday’s big news came with little shock; Facebook officially filed the paperwork for its long-awaited initial public offering. And where the shock-value lacked, the buzz behind the IPO’s implications ran wild. In eight very short years, it seems as though Facebook has wiggled its way into almost every aspect of our lives. In fact, the [...]
PPC in 2012: Are You Ready?
In the search engine world full of changes, and then more changes, formulating a strategy based upon 2012’s SEO trends and predictions can be quite a battle. Pay per click (PPC) marketing is an integral part of any search engine marketing plan. As such, constructing this plan around calculated keywords is essential to building a [...]
The Epic Marriage
When a business’ lifecycle reaches the stirring point from growth to maturity, growing pains are inevitable. Navigating through these hiccups in the journey separate those successful businesses from those who will never reach that maturity phase. As the growing pains elevate and restructuring occurs, there are a variety of focal points that keep the momentum [...]
Raven Tools Review
When I first started using Raven Internet Marketing Tools to manage our client’s SEO efforts at our agency, I didn’t expect it to become the backbone of everything we do so quickly. Jon Henshaw and the entire team at Raven have truly developed such a wonderful service that is has become the first site I go to [...]
Web Design for Online Dominance
In today’s predominantly online world, everyday more and more businesses are converting from their physical space to an online presence. Internet users have become online consumers – more than 7 out of 10 of them to be exact. Recognizing these shifts away from traditional consumer behavior produces urgency for a meaningful online habitat. Your target [...]
The Social Quest: Facebook, Twitter, & Google+
As the world evolved from Web 1.0 to the illustrious Web 2.0, “SEO” quickly became a trendy, global term. Marketing tactics rapidly shifted from user-friendly content to Google-friendly content. The race for the #1 Google ranking was on and every ranking trick in the book was pulled from marketing hats across the world. As Google [...]
What is a Social Media Community Manager and why do you need one?
Social media is starting to become the main focus of companies. The everyday obligation of promoting, engaging and answering consumers questions/inquires are starting to become time consuming. With daily meetings, client calls, new visits and much more when do you have time to manage your social media? Most might say that it is a waste [...]
Branding With Social Media Synthesis
Building a brand is a challenge posed to every organization. In today’s largely digital market, social media platforms have established a well deserved spot in the marketing mix. This fusion is the alignment of your brand in its entirety: what you are, why you are, who you are, and what you represent. Are you one [...]
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