Invisible Children managed to encourage over 79 million people to…watch a video. Yes, we are referring to their KONY 2012 film and campaign that sheds light on Joseph Kony in the hopes to raise awareness for his arrest and set a precedent for international justice. But is this just another case of Slacktivism? Did anyone [...]
Search Engine Opportunity Cost
Opportunity costs exist all around us. Commonly, people see the term “opportunity cost” and immediately think money. But today’s opportunity costs have nothing to do with assets or capital. Today, opportunity cost is discussed strictly in the sense of marketing. What is the cost of passing up the next best choice when making a decision [...]
Scrubbing Down SOPA
Unless you’ve been living under a rock, the term “SOPA” has graced your ears at some point in the last several weeks. For those of you who have only heard the term, not looking into its details or pending implications, we will break it down quite simply. If we don’t speak up now, the Internet [...]
Inbound Marketing: What’s the Buzz about?
Inbound marketing seems to be the new “hot topic” amongst business leaders, bloggers, and marketers across the country. When it comes to the inbound vs. outbound marketing discussion, opinions skyrocket and everyone believes that they have discovered the perfect fusion of the two. The majority of leading marketers will agree than neither side can be [...]
All Fluff, No Stuff: Tech Jargon Turmoil
We are all guilty. We sit down with a prospective client, eyes widened and gushing with SEO excitement. We completed the website audit and can see that this company has absolutely no previous search marketing experience. This is inevitably new business, right? Not so fast. Before the prospect can finish processing the word “optimization”, we [...]
Using Rand to Build your Brand
Co-founder of SEOmoz, Rand Fishkin, deemed “The Wizard of Moz”, is somewhat of an SEO superhero around our office. His resume boasts countless accolades, from authored books to celebrated speaking engagements to fancy features in the biggest publications. We respect his knowledge and the SEO Empire that he has built. But Rand’s resume is not [...]
Facebook IPO: What You Need to Know
Yesterday’s big news came with little shock; Facebook officially filed the paperwork for its long-awaited initial public offering. And where the shock-value lacked, the buzz behind the IPO’s implications ran wild. In eight very short years, it seems as though Facebook has wiggled its way into almost every aspect of our lives. In fact, the [...]
PPC in 2012: Are You Ready?
In the search engine world full of changes, and then more changes, formulating a strategy based upon 2012’s SEO trends and predictions can be quite a battle. Pay per click (PPC) marketing is an integral part of any search engine marketing plan. As such, constructing this plan around calculated keywords is essential to building a [...]
The Epic Marriage
When a business’ lifecycle reaches the stirring point from growth to maturity, growing pains are inevitable. Navigating through these hiccups in the journey separate those successful businesses from those who will never reach that maturity phase. As the growing pains elevate and restructuring occurs, there are a variety of focal points that keep the momentum [...]
CONTACT US TODAY
Follow New Epic Media