When a business’ lifecycle reaches the stirring point from growth to maturity, growing pains are inevitable. Navigating through these hiccups in the journey separate those successful businesses from those who will never reach that maturity phase. As the growing pains elevate and restructuring occurs, there are a variety of focal points that keep the momentum moving in the right direction. These focal points comprise the “make it or break it” factor. Handle them correctly and a glorious future is imminent. Mishandle them, however, and the results may be catastrophic. As a member of a growing organization, this topic hits very close to home.
New Epic Media is making enormous strides on our growth journey. As a small business, we are cultivating a crew of highly skilled search engine sages, web designers, content writers, e-commerce specialists, social media experts, video production professionals, reputation managers, marketing gurus, keen sales executives, forward-thinkers, trend hunters, and innovators. Yes, I ran out of breath listing all of the elements that combine to form the marketing powerhouse we pride ourselves on. But still, we are largely a room of techies. Computer geeks who can speak for days about search engine optimization, Google analytics data, and the latest technology on the market. So, how are we doing it? What is the secret potion fueling our growth? The answer is a very happy marriage.
Let’s face it; with almost 28 million small businesses in the United States, we make a pretty significant mark. In fact, about 70% of the all newly created jobs come from small businesses. But back to this marriage. We have managed to happily blend technology with tactics to form an organization that ensures that both strategy and analysis is a cohesive unit. This is the key to our success. So here’s how we did it:
From the Top Down
New Epic Media is a team in every essence of the word. We work together, we bounce ideas off of each other, we go to lunch, we hang out in the parking lot chatting after work, and we actually enjoy each other’s company. For the majority of the working population in the United States, this is a rare, rare setting. We walk into work each day knowing that our ideas are encouraged, even our wildest. Our vision is a shared one: epic results. These epic results stem from the top down in our family. Yes, we are a family. Our “parents” are the people who are encouraging those ideas, opening their doors, and energizing our creative crew. Without leadership by example, growth would be impossible. Management makes growth manageable. Create goals, set standards, from the top down, and see them come to fruition throughout your organization.
Constant Culture
A certain tickle, a movement, a feeling is evoked as soon as one enters the doors of New Epic Media. This feeling is distinct. It cannot be imitated. This is the New Epic Media culture. A culture that is recognized almost instantaneously, as outsiders get a glimpse of our vision. Solidifying and circulating this culture throughout the agency proved to be our advantage. We all have the same glasses on and we see epic results. Remaining information hungry, strategically harnessed, and creatively stimulated has been the key to the construction of our culture. As we move forward, our culture translates into the brand we are building. The New Epic Media brand is nurtured each and every day, all driven by our happy marriage and our core mission: we believe through creativity, strategy, and technology epic results are possible. With this team, anything is possible. We welcome you to join the journey.
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