In an online world of acronyms, SERP is the motive behind SEO efforts. Regardless of ‘best practices’, tested strategy, and extensive research, the bottom line is this: are you ranking on the first page of search engines? Link building is the juice that fuels your rankings. While quality content is the key to building both a reliable and valuable site, content must be supplemented by link building for true ranking success to follow. Nonetheless, linking spam, untrustworthy sites, and unreliable links have muddied the link building waters. Let’s dig through some of that mud and get back to the basics.
The ‘All-Encompassing’ Strategy Myth
An appalling number of companies out there claim to have the ‘best’ link building approach. My eyes roll just typing that. There is no such thing as an all-encompassing link building strategy – it doesn’t exist. Each and every site requires a unique blueprint, strategy, tactic, and approach. Research accounts for an enormous amount of the link building process. A site’s target audience, specialized content, and overall focus lays the groundwork for the plan. Discovery is the foundation of link building.
All Links Were NOT Created Equally
PageRank is largely dependent upon authority within your site, those of which link to you, and those of which you link to. As noted above, these links must be relevant to the content on your site. Link building efforts are channeled by research and discovery, so find links that make sense to your business. We recognize the fact that this process can be quite a daunting task, reaching out for help is a great approach to educating you and your team. Link Fish Media, for example, is an extraordinary organization to do just that. Expertise from a full-service link building company is priceless.
Patience: The New ‘Best Practice’
Google’s algorithm is not just a mystery it is mastermind. A brand new site that has 100 links within its first month will send red flags flying to Google. Obtaining artificial, spam links is not the key into the ranking doorway. Link building is a gradual process that takes incredible patience. Setting steady link building objectives, that increase each month, will harness your efforts and allow for proper measurement of practices. Link building is a serious undertaking; and while the challenge lends itself to continual labor, the juice is most certainly worth the squeeze.
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