Social Media Case Study – Greenway Nutrients

Client Problem:
Greenway Nutrients is leading its industry in the development of today’s most advanced technologies for the hydroponic, aeroponic, and soil markets. The company’s leading products, No Spider Mites and No Powdery Mildew, are organic, safe, and effective, unlike any competing products. Unable to communicate this value, Greenway Nutrients was looking to improve upon their fan base via social media outlets.

Executed Resolution:
An assessment of Greenway Nutrient’s current social media position revealed only 35 Facebook fans. Using a full-service approach, a web design reconstruction paired with social media management was essential to garnering more fans, and thus, increasing exposure, site traffic, and revenue. A Facebook and Twitter promotion for a free sample of the product was executed to achieve those objectives. Greenway Nutrients’ growth subsequent to the promotion was quite astounding.

Epic Results:
The 2-day sample giveaway revealed the following results:
Increased fan base from 35 to 1,277
A 3,549% increase