In today’s predominantly online world, everyday more and more businesses are converting from their physical space to an online presence. Internet users have become online consumers – more than 7 out of 10 of them to be exact. Recognizing these shifts away from traditional consumer behavior produces urgency for a meaningful online habitat. Your target audience’s first impression is generally made on your website. So, how do you communicate your value proposition quickly and effectively? How can you sculpt your outward appearance online to reflect your brand personality and corporate identity? The answer is a calculated, customized web design. In fact, the custom web design demand for small to medium size businesses has increased dramatically over the last year. Enterprises across the country are building their brands online. Web design is the engineer, the architect, and the project manager for these constructions…get your hard hats on!
The Brand in a Nutshell
Research claims that the average website has just 3 seconds to capture and hold a visitor’s attention. Wow, 3 seconds is an incredibly limited amount of time to express your brand, its value, and how that value can be translated to your visitor. Web design eases this process, expressing your brand value immediately. The infamous “Golden Arches” are recognizable from miles away, in virtually every country. And while a company’s logo is certainly critical, web design must augment your brand’s insignia. A website must illustrate your brand identity through its color structure, typeface, and an overall theme that lends itself to an impactful customer experience. Your website is your brand in a nutshell. Customized web design that reflects your brand image will entice visitors to crack that shell and dig deeper.
Platform for Communication
An online space is a means of communication, a way to quickly illustrate what you do, how you do it, and why your visitor should care. All too often, websites become a static image, a one-way communication stream. But today’s consumer wants their voice to be heard. Web design that lends itself to seamless product reviews, commenting, and open feedback creates a platform for communication. Engagement and interaction are achieved with design features that make the visitor comfortable enough to participate. Customizing shapes, sizes, and colors across subpages generates an extensive opportunity for your brand’s to interconnect. Social media, the stronghold of online communication, is also largely influenced by web design. Design techniques must push visitors to engage. Furthermore, custom designs on Twitter,
Facebook, etc. must reflect your brand image established on your website.
Boosting Metrics Through Design
Pretty designs aside, enterprise executives all have a central goal behind the design madness: conversion. If the most beautiful website in the world does not convert visitors to customers, something is missing. An inviting, attractive web design will keep the user on your site for longer periods of time, thus reflecting a better bounce rate. A better bounce rate indicates a greater probability of visitor to customer conversion. In addition, design methods must motivate visitors to take action. Your goal may be persuading a visitor to click to download an e-book, whitepaper, or even simply to fill out a contact form. Regardless of the objectives, web design has the power to drive visitors to take specified action, thus creating a positive effect on web metrics. Web design lays the groundwork for the ultimate purchasing process. Design strategy gives a business the capacity to guide a customer through a purchase. As such, with a solid web layout, fluid navigation can be achieved and repeat sales will follow. Traffic, exposure, and transactions are all enhanced with proper web design.
The time is now for your brand to shine. Call us today to discover just how New Epic Media’s custom website design can elevate your sales and build your brand.
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